The Craft Festival in Cava de' Tirreni

The ribbon-cutting ceremony, which was also attended by the regional councilor for Innovation, Valeria Fascione, sealed the long-standing collaboration between the CAD and the Salerno Association of Crafts and Small and Medium-Sized Enterprises. "In a marriage that has already been celebrated for some time, the opening of the CNA office within the CAD, the Center for Digital Craftsmanship in Cava de' Tirreni, is the icing on the cake and allows us to walk together and closer towards the future," commented Amleto Picerno Ceraso, founder of the Mediterranean FabLab, the first digital manufacturing laboratory in southern Italy, who accompanied IAIA, also organizer of the Cambiamenti Award, dedicated to innovative companies, to discover the artificial realities that work in CAD. The CNA workshop inaugurated yesterday will offer all the services traditionally offered by the CNA to its members, combined with the opportunities offered by the fusion with that hotbed of creativity, digitalization, and technological revolution in which the artisans will be immersed thanks to the presence of the Center, located on Via Crispi. "We also want to represent the new generations of artisans," explained the president and secretary of CNA Salerno, Lucio Ronca and Simona Paolillo, who cut the ribbon with the Metelli representatives Tony Sorrentino and Maria Santoriello - being here means keeping up with the times, close to those artisans who seek the right balance between tradition and digital innovation and, last but not least, guaranteeing our regular services to this part of the province."

In the splendid setting of Piazza Duomo, the event's organizers, Tony Sorrentino and Imma Della Corte, welcomed the many onlookers who watched some of the team's artisans work and display their products, the result of skilled manual labor and the wisdom passed down from the great artisanal tradition of Cava and Salerno. The municipal administration is closely involved with the Festival, recognizing since its first edition the great economic value of craftsmanship and the importance for the new generations to train, understand tradition, and stay up-to-date in order to offer the market services and products that truly embody Made in Italy. Numerous artisanal skills were on display in the square: performances of historic rope-making techniques using vintage tools, one of the skills that made Cava famous, according to the tradition of the Santa Lucia district, as well as modern artifacts crafted following the art of recycling. The event concluded with a fashion show featuring six models and four male models, wearing wedding dresses and formal wear, and a message from Giosuè, the model who closed the show, demonstrating how craftsmanship has social value when it dresses and makes everyone feel special, even those with disabilities. "The artisans in the square showcased their skills and conveyed the message of a job opportunity for the young people of Cava de' Tirreni, who can start a craft business in times of crisis," concluded Adolfo Salsano, the newly appointed Councilor for Productive Activities. Tired but pleased, the organizers noted that the event was a moment to break down social distancing and open shops on the streets, but this is only the first step, as the artisans will open their workshops in October and welcome the curious, as well as those who want to learn and understand some of the secrets of the trade. "Training, informing, and promoting artisanal work in Cava and Salerno remain our goals," the organizers explained. "Our goal is to be ever closer to the younger generations and offer opportunities to grow and become a training center for future careers. This will help them understand all the opportunities offered by artisanal work, a true sector that can combat the economic crisis and offer great satisfaction to the younger generations, who must combine ancient teachings—the primary source of inspiration—with new technologies." A wedding contest will soon be launched, with the final draw in December, during the event's closing gala.

In the splendid setting of Piazza Duomo, the event's organizers, Tony Sorrentino and Imma Della Corte, welcomed the many onlookers who watched some of the team's artisans work and display their products, the result of skilled manual labor and the wisdom passed down from the great artisanal tradition of Cava and Salerno. The municipal administration is closely involved with the Festival, recognizing since its first edition the great economic value of craftsmanship and the importance for the new generations to train, understand tradition, and stay up-to-date in order to offer the market services and products that truly embody Made in Italy. Numerous artisanal skills were on display in the square: performances of historic rope-making techniques using vintage tools, one of the skills that made Cava famous, according to the tradition of the Santa Lucia district, as well as modern artifacts crafted following the art of recycling. The event concluded with a fashion show featuring six models and four male models, wearing wedding dresses and formal wear, and a message from Giosuè, the model who closed the show, demonstrating how craftsmanship has social value when it dresses and makes everyone feel special, even those with disabilities. "The artisans in the square showcased their skills and conveyed the message of a job opportunity for the young people of Cava de' Tirreni, who can start a craft business in times of crisis," concluded Adolfo Salsano, the newly appointed Councilor for Productive Activities. Tired but pleased, the organizers noted that the event was a moment to break down social distancing and open shops on the streets, but this is only the first step, as the artisans will open their workshops in October and welcome the curious, as well as those who want to learn and understand some of the secrets of the trade. "Training, informing, and promoting artisanal work in Cava and Salerno remain our goals," the organizers explained. "Our goal is to be ever closer to the younger generations and offer opportunities to grow and become a training center for future careers. This will help them understand all the opportunities offered by artisanal work, a true sector that can combat the economic crisis and offer great satisfaction to the younger generations, who must combine ancient teachings—the primary source of inspiration—with new technologies." A wedding contest will soon be launched, with the final draw in December, during the event's closing gala.