Our Professional Brands
PHITOFILOS
JOICO
REDKEN
Natural Hair Color & Care
Plant-based products created to enhance the natural beauty of hair while respecting its structure and unique qualities.
- Henna
- Dye plants
- Healing plants
- Plant-based hair colour
- Hair care and nourishment
- Natural, luminous highlights
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Hair reconstruction and treatment
Professional solutions designed to care for your hair, improve its appearance, and help restore its strength, softness and shine.
- Damaged hair
- Hair Repair
- Hydration
- Nourishment
- Strengthening the hair fiber
- Color protection
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Color, toning and styling
Professional solutions designed to enhance colour, personalise the result, and keep hair shiny, healthy and well cared for.
- Color
- Toning
- Toner
- Treatments
- Styling
- Color protection and maintenance
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Color, treatments and styling
Professional products designed to enhance the beauty of your hair, with tailored solutions for color, care and styling to complement every service.
- Color
- Treatments
- Hair care
- Styling
- Hydration and nourishment
- Color protection and maintenance
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The right product for your hair
Every head of hair has different needs. That’s why we select and use professional products based on your hair type, the results you want and the treatment being performed.
Joico, Redken, Phitofilos and Alter Ego Italy allow us to tailor every service, from hair care and reconstruction to coloring, from toning to styling.
Not sure which product is right for you?
Trust our experience: during your appointment, we can recommend the best solution to care for your hair at home, too.
